Rich Ross, the Chairman of the film unit at Wald Disney Co. resigned after the company’s devastating $200 million loss on John Carter , a figure rumored to be the biggest ever for a single movie. And because of Ross’s resignation, Disney CEO Robert Iger’s franchise-focused film release strategy is placed in even further doubt. This year, Disney has cut its number of film releases in half to only 12 because of this strategy of releasing fewer, larger-budget, and what they speculate to be extremely popular, films that have the potential to become long-lived, consumer franchises. Essentially, Disney is betting big on every single movie they come up with. The strategy seemed promising at first, as most of these big-budget movies are built around marketable characters from Pixar and Marvel, except that it failed spectacularly with John Carter, which led to a quarterly operating loss of $120 million for the studio, the first since Ross succeeded Dick Cook as Chairman back in October 2...