The bonds were met with mixed reactions. S&P rated the bonds double-A-minus, a relatively strong rating just 2 notches below the US government's rating. The company is expected to generate strong revenues with its products such as the Kindle over the next few years. Moody's however, rated the debt at Baa1, 2 notches lower than S&P's rating.
Amidst the chaos of the start of the holiday shopping season, it seems most people were concerned with the hottest deals on electronics. According to a few investors, however, these bonds were the best deal around. It is unlikely Amazon is in dire need of the extra cash, but with interest rates being held down so low, it was just too good of an opportunity to pass up.