Thursday, 14 March 2013

SAMSUNG S 4


Today, Samsung unveiled its newest smartphone, the Galaxy S 4, right here in New York’s Radio City Music Hall. The Samsung S 4 is the latest smartphone to be previewed and has yet to come out into retail, with a release date set sometime in late April. The phone is the work of new technology, new logistics and a sleeker design. The S 4 has a 5 inch screen and is .31 inches thin. It runs on a faster chip and has a 13-megapixel camera that allows rear and front cameras to take simultaneous photos and videos. The phone will connect to next-generation LTE networks and has capability to connect to higher speed Wi-Fi networks. New software features includes a function that lets users control the smartphone screen with their eyes. Users can also wave their hands to scroll up and down a Web page or accept a call, or hover their fingers to preview the content of any media without having to open it. The phone also includes temperature and humidity sensors, as well as one designed to automatically monitor one's health. Perhaps the most apparent change is the introduction of the Samsung Hub, the Samsung version of iTunes, where users will be able to purchase and download music, books and other media.


The introduction of this new phone puts Samsung back on top in the leader of innovation of smartphones. They have raised the bar once again. This is great for Samsung, especially after the poor iPhone 5 earnings. The new technology will help boost Samsung’s initiative to increase its market share in the United States. The WSJ reports that Samsung ended last year with a leading 30.3% share of the world-wide smartphone market, up from 19% at the end of 2011. Apple's market share was essentially flat, as the company held on to the No. 2 spot with 19.1%, up from 18.8% in 2011. The increase in market share from the S 3 was heavily indicative of Samsung’s new technological advances. I believe that Samsung will not have the iPhone 5 moment, where the hype exceeded the earnings, because they have incorporated new, innovative and never-before-seen technology into this smartphone. Great earnings are in store ahead for Samsung. And even if Samsung doesn’t do too well, they will still have me as a customer!

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